Introducing Philips air conditioning through a campaign about the moment relief is needed most.
Client
•
Philips Air Conditioner
Service
•
Digital & Outdoor Campaign
Making Philips a name in air conditioning.
The brief was to extend Philips' familiarity in small appliances into air conditioning. The campaign focused on the pressure of an Iraqi summer and the need for relief at the right moment.
Our task was to make that new category feel like a natural place for the brand.
Arrived in time.
The launch unfolded in three stages, each building on the same idea.
Tease the arrival. A teaser introduced اجه بوكته through familiar moments in the heat.
Connect with each city. Announcements adapted for Baghdad, Basra and Erbil brought the launch closer to its audiences.
Show the product. A 3D reveal brought Philips' air-conditioning technology into focus.
