Research & strategy
Audience and market understanding, brand positioning, communication strategy and planning for brands entering or growing in Iraq.
See the SHOWNIC strategy
BeRed brings strategy, creativity and cultural understanding together to build brands and campaigns that connect. Independent by nature. Based in Baghdad, Iraq.
Built on insight.
Made to connect.
Good ideas travel when they understand the people they meet. We build on what a brand stands for and make it relevant to Iraq: its language, habits, humour and ambitions. Every brief begins with listening. Every creative decision needs a reason.
We partner with brands and agencies, from the first positioning decision to the final execution. For businesses entering or growing in Iraq, we bring the local perspective that makes the work relevant.
Audience and market understanding, brand positioning, communication strategy and planning for brands entering or growing in Iraq.
See the SHOWNIC strategyBrand identities, campaign platforms, art direction and copy that connect a clear business brief with a distinctive idea.
Explore the Watsell identityFilm, photography, motion and social content, with creative direction carried through from concept to the finished work.
View the AUX filmDigital and performance marketing, out-of-home, activations and events that bring the idea into the places people pay attention.
Explore the Philips campaign
Our AUX campaign, Rule the Atmosphere, was featured by Ads of the World on its website and Instagram, bringing work created for Iraq to an international creative audience.
View the campaignMohammed A. Jameel, BeRed's founder and managing director, was named among Campaign Middle East's Creative Faces to Watch 2026.
Read the feature
