We made dominance the strategy. Landmark OOH placements across Baghdad & Basrah to announce Uneva as the one who controls the atmosphere. Reinforced visibility with a digital always-on layer and competitive presence across key touch points. Created a brand persona that felt bold, reliable, and unmissable.
Results & Conclusion
Rapidly positioned Uneva as the giant in the Iraqi AC market.
Drove awareness and brand recall in record time across two major cities.
Built a foundation of trust and visibility, supported by constant digital presence and competitive OOH share of voice
