PRO had to flip the script, from being a traditional agency to becoming the buddy that makes travel feel personal, flexible, and fun.
Client
•
PRO Traveling
Service
•
Initiative - Video Production
Date
•
June 8, 2026
Project Overview:
For years, travel in Iraq was limited and predictable, with Erbil, Kurdistan, and family group tours. Young people wanted more freedom, but agencies only offered rigid packages. The joy of travel had been reduced to schedules and timetables.
BRAND ROLE:
PRO had to flip the script, from being a traditional agency to becoming the buddy that makes travel feel personal, flexible, and fun.
We turned travel planning into entertainment:
- A musical trilogy of commercials tailored to solos.
- A unifying cultural hook:على كيف كيفك your Travel, your Way.
- Easter eggs, humor, and influencer tie-ins (Khaled Omran, Mama, Ibdaa, Friends) to extend momentum.
- Always-on maintenance content that kept the campaign alive long after the songs launched.
